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	<title>The Signal</title>
	<atom:link href="http://intersectdigital.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://intersectdigital.com/blog</link>
	<description>Irreverent and Engaged from Ann Arbor, MI</description>
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		<title>Problem with DoubleClick Studio API v2?</title>
		<link>http://intersectdigital.com/blog/2012/problem-with-doubleclick-studio-api-v2/</link>
		<comments>http://intersectdigital.com/blog/2012/problem-with-doubleclick-studio-api-v2/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 15:03:26 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Engaged]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[tutorial]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=579</guid>
		<description><![CDATA[Anyone else seeing unlikely compile errors when running DoubleClick's API version 2 for the first time? Remove this folder completely and the new Studio API classes should work.]]></description>
			<content:encoded><![CDATA[<p>Anyone else seeing unlikely compile errors when running DoubleClick&#8217;s API version 2 for the first time?  Namely this error, originating from one of the Studio classes:<br />
<code>5007: An ActionScript file must have at least one externally visible definition.</code></p>
<p>If so, our developer Jamie and Paul Feneht from Google discovered that a folder of extraneous classes must be deleted first before version 2 will compile correctly.</p>
<p>The folder path is:<br />
<code>\Users\[you]\AppData\Local\Adobe\Flash CS5\en_US\Configuration\Classes\com\google</code></p>
<p>Remove it completely and the new Studio API classes should work.  Though this issue isn&#8217;t documented yet, the <a href="http://studio.doubleclick.net/docs/sdk/flash/as3/en/">DoubleClick Studio version 2 API documentation</a> is otherwise very thorough, at <a href="http://studio.doubleclick.net/docs/sdk/flash/as3/en/">http://studio.doubleclick.net/docs/sdk/flash/as3/en/</a>.</p>
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		<item>
		<title>Back to My Childhood</title>
		<link>http://intersectdigital.com/blog/2011/back-to-my-childhood/</link>
		<comments>http://intersectdigital.com/blog/2011/back-to-my-childhood/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 09:30:29 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Irreverent]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=526</guid>
		<description><![CDATA[Lady Gaga fans and Olympic Games enthusiasts alike already know the style of the 1980's has sleazed its way back to the top.  This week Nike and eBay...]]></description>
			<content:encoded><![CDATA[<p><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/09/ladygaga-2012.jpg" alt="" width="600" height="150" class="alignnone size-full wp-image-530" /></p>
<p><a target="signal_link" href="http://www.youtube.com/watch?v=QeWBS0JBNzQ">Lady Gaga</a> fans and Olympic Games enthusiasts alike already know the style of the 1980&#8242;s has sleazed its way back to the top.  This week <a target="signal_link" href="http://www.back4thefuture.com/">Nike</a> and <a target="signal_link" href="http://nikemag.ebay.com/shoes">eBay</a> make clever use of the trend by auctioning authentic Back to the Future II Nike Mag shoes, to benefit the the <a target="signal_link" href="http://www.michaeljfox.org/">Michael J. Fox Foundation for Parkinson&#8217;s Research</a>.</p>
<p><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/09/nike-mag-150.jpg" alt="" width="150" height="150" class="alignright size-thumbnail" />While I don&#8217;t have the credits on hand to walk away with such a prize, I have a feeling we&#8217;re witnessing only the first trickles of a floodgate breached.  So everyone keep an eye on the markets and maybe you too can take home a piece of your own 1980&#8242;s re-culturalized movie memorabilia.</p>
<p>For example, those on a tight budget might be able to claim hold to Puma&#8217;s new Haphazard E.T. Ghost costume.</p>
<p><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/09/et-puma.jpg" alt="" class="alignnone" /></p>
<p>And for the moguls and high-rollers, maybe exchange your change chunk for the upcoming 2012 Chrysler 200: ATAT model.</p>
<p><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/09/chrysler-atat.jpg" alt="" class="alignnone" /></p>
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		<title>“Flash” is a Four Letter Word</title>
		<link>http://intersectdigital.com/blog/2011/%e2%80%9cflash%e2%80%9d-is-a-four-letter-word/</link>
		<comments>http://intersectdigital.com/blog/2011/%e2%80%9cflash%e2%80%9d-is-a-four-letter-word/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 19:44:29 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Engaged]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=487</guid>
		<description><![CDATA[Here's to you, .swf, and may you live as long as my sweet, cuddly Glo Worm...]]></description>
			<content:encoded><![CDATA[<p>There was a day when Macromedia&#8217;s Shockwave Player made all kinds of sense for anyone trying to make an impression online.  (or a Star Wars podracer game for their middle school computer class)</p>
<p>But today it&#8217;s true, Flash, we don&#8217;t need you.  With <a href="http://labs.adobe.com/technologies/edge/" target="_blank">Adobe Edge</a> rearing to take its place, and thanks to the hipster arms race between Chrome and Safari, modern browsers can run enough script to support <a  target="_blank" href="https://chrome.google.com/webstore/detail/aknpkdffaafgjchaibgeefbgmgeghloj?hl=en">Angry Birds</a> and Gmail with impressive responsiveness.<img src="http://intersectdigital.com/blog/wp-content/uploads/2011/07/glow-swf.jpg" alt="Glo Worm" width="225" height="400" class="raggedright alignright size-full wp-image-489" /></p>
<p>Still, that doesn&#8217;t mean we have to cast away the Flash banner like a childhood plaything.  Sure, the .swf shows its 10 years of wear.  His label fell off when Harry Potter was still cute, he&#8217;s covered in patches, and the fur is all worn off the cheek from clicking.  But his charm remains strong, for those of us still willing to harbor it.</p>
<p>Without going so far as to say It Takes a Userbase, I think we all need at least some will to maintain the quality of our waning placement.  Don&#8217;t we all prefer a community not punctured by funky dancing santas selling us life insurance?</p>
<p>The standard banner has still some interesting potential.  Consolidated and specific, it is the internet&#8217;s answer to the haiku.  A 30k, 15-second story told through a mirage of fades and skews that we ought not abandon too hastily.</p>
<p>So here&#8217;s to you, .swf, and may you live as long as my Glo Worm did.  Sweet Glo Worm, rest his cuddly rubber soul.  *Tear*</p>
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		<title>Obligatory Japan Post #1</title>
		<link>http://intersectdigital.com/blog/2011/obligatory-japan-post-1/</link>
		<comments>http://intersectdigital.com/blog/2011/obligatory-japan-post-1/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 10:30:57 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Irreverent]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=463</guid>
		<description><![CDATA[While American company icons petered out after Spot and the Noid, Japanese businesses have kept their mascot coffers full for the last 20 years...]]></description>
			<content:encoded><![CDATA[<p>Many a blogger has gone to Japan for conspicuously selfish reasons and returned home to annoyingly spend a few years contributing semi-valid &#8220;In Japan they&#8230;&#8221; gossip to all conversations.  Concordantly, let my one-sided observations of the Rising Sun Land commence.</p>
<h3> Observation #1: Mascot Envy</h3>
<p>While American company icons petered out after <a href="http://www.youtube.com/watch?v=AljDKX-Ezjc" target="signal_link" title="Raise your hand if you didn't know what a steel drum was before 'Cool Spot'">Spot</a> and <a href="http://www.youtube.com/watch?v=GIuxFX64vpw" target="signal_blank" title="Oh how we shouldn't have avoided you so...">the Noid</a>, Japanese businesses have kept their mascot coffers full for the last 20 years.</p>
<p><a class="modal-img-link alignright" title='Doala, the Chunichi Dragons Mascot | ["source":"http://app1.chunichi.co.jp/ps/opi/usr/db/images/11_12_0_a.jpg"]' href="http://intersectdigital.com/blog/wp-content/uploads/2011/07/11_12_0_a.jpg"><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/07/11_12_0_a-250x187.jpg" alt="Doala" width="250" height="187" class="size-medium wp-image-465" /></a>Behold Doala, the Chuunichi Dragon Koala, naturally, the cutest possible animal with the Dragon&#8217;s &#8220;D&#8221; added to the beginning&#8230;</p>
<p class="clearright"><a class="modal-img-link alignleft" title='Chidejika | ["source":"http://upload.wikimedia.org/wikipedia/en/a/a7/Chidejika.png "]' href="http://intersectdigital.com/blog/wp-content/uploads/2011/07/Chidejika.png"><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/07/Chidejika.jpg" alt="Chidejika" width="150" height="150" class="alignleft size-thumbnail wp-image-464" /></a><br />
And Chidejika, the terrestrial deer responsible for Japan&#8217;s digital television switch, because the elderly relate more to a partially mechanized ruminant than a public service announcement.</p>
<p class="clearleft">Until the States&#8217; agencies re-realize the genius of mascot characters, let&#8217;s all pour one out for Grimace, Mayor McCheese, and good old Mac Tonight.  *Tear*</p>
<p><object width="580" height="465"><param name="movie" value="http://www.youtube.com/v/owhA_sKoKbE?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="wmode" value="opaque"><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/owhA_sKoKbE?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="580" height="465" wmode="opaque" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Dipper!</p>
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		<title>I played it for the soundtrack</title>
		<link>http://intersectdigital.com/blog/2011/i-played-it-for-the-soundtrack/</link>
		<comments>http://intersectdigital.com/blog/2011/i-played-it-for-the-soundtrack/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 10:00:14 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Irreverent]]></category>
		<category><![CDATA[gaming]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=356</guid>
		<description><![CDATA[Our team got to do some screen-takeover creative for the impending release of the long-awaited Duke Nukem 3D, and from the nostalgic ‘games we miss’ conversation that inevitably ensued ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/kasumix_thumb.jpg" alt="DOAX" width="150" height="150" class="alignleft size-full wp-image-373" /><span class="photo-label" style="text-align: center; display: block; margin: 0; padding: 0; font-size: 12px; line-height: 12px; float: left; clear: left; width: 150px;">Photo: Tecmo, Inc.</span>Our team got to do some screen-takeover creative for the impending release of the long-awaited <span class="movie">Duke Nukem 3D</span>, and from the nostalgic &#8216;games we miss&#8217; conversation that inevitably ensued, Craig and Jamie remembered the side-scroller <a href="http://www.youtube.com/watch?v=E9pUaHdtlMA" target="signal_link"><span class="movie">Abuse</a></a> for its remarkable playability, depth, creative level design.  For these exact same qualities, I remembered the somewhat later release <span class="movie">Dead or Alive Extreme Beach Volleyball</span>.</p>
<p><a class="modal-img-link alignright" target="signal_link" title='There was...sort of a game too | ["owner":"Tecmo, Inc.","source":"http://www.gamefaqs.com/xbox/561527-dead-or-alive-xtreme-beach-volleyball/images/gs_screen-2"]' href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/doax_screen.jpg"><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/doax_screen-250x187.jpg" alt="doax screenshot" width="250" height="187" class="size-medium wp-image-375" /><span>Photo: Tecmo, Inc.</span></a>DOAX was not a game.  It was a pervy dream where eight similarly proportioned young ladies get tricked into lying around a tropical island for two weeks, buying each other suntan lotion and coordinated bikinis by day, then gambling away their savings at the hotel roulette table by night.  It was also by far the most applicable implementation of the original Xbox&#8217;s pressure sensitive controller.</p>
<p>Aside from <a class="modal-img-link modal-icon" href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/Hitomi_Jungle.jpg" target="signal_link" title='Believe me, this is the least offensive girl-on-tree DOAX screenshot on the internet. | ["owner": "Tecmo, Inc.", "source":"http://deadoralive.wikia.com/wiki/Category:Dead_or_Alive_Xtreme_2_Promotional_Images"]'>tree-envy</a>, we must remember DOAX taught us an important lesson in our technological coming-of-age.  Through fluidity of animation and superb textural graphics, we learned that even the privacy of fictitious characters can be invaded.</p>
<p><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/doax-chart.jpg" alt="doax-chart" title="All those years lost on genuine affection..." width="600" height="263" class="aligncenter size-full wp-image-388" /></p>
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		<title>It&#8217;s not my trick, Michael</title>
		<link>http://intersectdigital.com/blog/2011/its-not-my-trick-michael/</link>
		<comments>http://intersectdigital.com/blog/2011/its-not-my-trick-michael/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 02:27:20 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Engaged]]></category>
		<category><![CDATA[jQuery]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=421</guid>
		<description><![CDATA[We’ve introduced some magic navigation to the Signal.  On the latest versions of Safari and Chrome or the Firefox 4 release candidate, you’ll see the new left and right arrows alongside the content ...]]></description>
			<content:encoded><![CDATA[<p><a class="modal-img-link alignright" title='It&apos;s my Illusion!! | ["owner":"20th Century Fox","source":"http://www.buzzpirates.com/2009/04/arrested-development-movie-coming-in-2010-the-cast-where-are-they-now/"]' href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/gob-245x300.jpg"><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/gob-245x300-150x150.jpg" alt="Gob" width="150" height="150" class="size-thumbnail wp-image-422" /></a>We&#8217;ve introduced some <a href="http://www.hulu.com/watch/1150/arrested-development-magical-assistant" target="signal_link">magic</a> navigation to the Signal.  On the latest versions of Safari and Chrome or the Firefox 4 release candidate, you&#8217;ll see the new left and right arrows alongside the content, for quickly scrolling to the next post.</p>
<p>Created with dynamic content in mind, these browsers support the HTML5 <span class="code">history.pushState()</span> capability, so after making ajax calls they can actually update the visible page url to the path of the new location.  Prior to this, and in IE still (Come On!), sites with ajax navigation had to exploit the hash portion of the url to maintain a representative location to the user, then handle the hash to restore dynamic content if a user clicks the back button or enters the site through a bookmark.  A lot of work, but the &#8220;How&#8217;d he do dats&#8221; ate it up.</p>
<p>Some libraries like <a href="http://benalman.com/projects/jquery-bbq-plugin/" target="signal_link">jQuery BBQ</a> and <a href="http://www.asual.com/swfaddress/" target="signal_link">swfaddress</a> for Flash made dealing with this much easier.  But with the new <span class="code">history.pushState()</span> function, it&#8217;s safe to add in functionality like this and not worry about getting lettuce on your shoulder.</p>
<p>Check out the <a href="https://developer.mozilla.org/en/DOM/Manipulating_the_browser_history" target="signal_link">Mozilla development site</a> to see the rest of the new capabilities.</p>
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		<title>Suckerlunch</title>
		<link>http://intersectdigital.com/blog/2011/suckerlunch/</link>
		<comments>http://intersectdigital.com/blog/2011/suckerlunch/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 05:08:50 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Irreverent]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=394</guid>
		<description><![CDATA[Zach Snyder’s Sucker Punch promises to be one of the greatest accomplishments of mankind since the club sandwich.
Much like 300, the majority of the cinematography will be digital, but there seems to be more focus on thigh-highs and midriffs ...]]></description>
			<content:encoded><![CDATA[<p><a target="signal_link" class="alignright modal-img-link" title='The Sucker Punch posters seem to be targeting generation "horny" | ["owner":"Warner Bros. Pictures"]' href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/Sucker_Punch_poster.jpg"><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/Sucker_Punch_poster-250x195.jpg" alt="Sucker Punch Poster" width="250" height="195" class="size-medium wp-image-396" /></a>Zach Snyder&#8217;s <a href="http://www.youtube.com/watch?v=KrIiYSdEe4E" target="signal_link"><span class="movie">Sucker Punch</span></a>, due out in 10 days, promises to be one of the greatest accomplishments of mankind since the club sandwich.  Snyder hopes to top the body count of <span class="movie">Inglourious Basterds</span>, the violent nonchalance of <span class="movie">The Matrix</span>, the enormity of <span class="movie">Lord of the Rings</span>, and the fashionable provocation of <span class="movie">Marie Antoinette</span>, all in one two-hour sitting.</p>
<p>But what&#8217;s more noteworthy about a movie this visually spectacular is its relative technical triviality.  Twenty years ago Spielberg&#8217;s tyrannosaur spawned an in-theater pants-peeing epidemic, but these days an entirely <a target="signal_link" class="modal-img-link modal-icon" title='Radical, man | ["owner":"Walt Disney Pictures", "source":"http://trends.uponinter.net/jeff-bridges-on-tron-legacy-cool-photos.html"]' href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/jeff_bridges_tron.jpg">virtual Jeff Bridges</a> goes nearly unnoticed.  I guess after three Transformers movies and Cameron&#8217;s tribe of 9-foot talking blue tigers, we as a society have become accustomed to an intense level of picture computerization.</p>
<p><a target="signal_link" class="modal-img-link modal-icon" title='Babydoll would be the cute one...in front of the other ones. | ["owner":"Warner Bros. Pictures"]' href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/suckerpunch-girls.jpg"><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/suckerpunch-girls-250x187.jpg" alt="Sucker Punch girls" width="250" height="187" class="alignleft size-medium wp-image-400" /></a>Much like <span class="movie">300</span>, the majority of the cinematography in Snyder&#8217;s 3/25 release will be digital, but there seems to be more focus on thigh-highs and midriffs than on a garbage truck sized <a target="signal_link" href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/Sucker_Punch_Trailer_Pic_8-600x257.jpg" class="modal-img-link modal-icon" title='Perhaps some in-theater pants peeing is due. | ["owner":"Warner Bros. Pictures","source":"http://patchtan.blogspot.com/2010/07/first-trailer-sucker-punch.html"]'>samurai with a minigun</a>.  This lack of attention is a encouraging I think, because it proves that creative teams doing an amazing job has become outright commonplace, which means people who spend all day clicking around in Photoshop are likely to keep being paid for it.</p>
<p>For the record, as a Photoshop clicker, I will try to pay equal attention to Babydoll&#8217;s peculiarly battle-ready uniform and to the quality of the math used to shade the <a target="signal_link" href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/Sucker_Punch_Trailer_Pic_7-600x256.jpg" class="modal-img-link modal-icon" title='...pretty | ["owner":"Warner Bros. Pictures","source":"http://patchtan.blogspot.com/2010/07/first-trailer-sucker-punch.html"]'>burning zeppelins</a>.</p>
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		<title>Something wicked-bad this way comes</title>
		<link>http://intersectdigital.com/blog/2011/something-wicked-bad-this-way-comes/</link>
		<comments>http://intersectdigital.com/blog/2011/something-wicked-bad-this-way-comes/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 16:15:30 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Engaged]]></category>
		<category><![CDATA[jQuery]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=346</guid>
		<description><![CDATA[I want to present a jQeury plugin we're working with some Drawven style. It makes use of the canvas element to allow dynamic text ragging like in a magazine ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/Harsk.jpg" alt="Dwarf Ranger" width="333" height="399" class="raggedright alignright" /><span class="photo-label" style="text-align: center; display: block; margin: 0; padding: 0; font-size: 12px; float: right; clear: right; width: 333px;">Photo: Paizo Publishing</span>As a celebration of playing my first real game of D&amp;D (I&#8217;ve been under a rock since the mid 70&#8242;s), I want to present a jQuery plugin we&#8217;re making with some Dwarven style.</p>
<p>The plugin makes use of HTML5-enabled browsers&#8217; canvas support (Safari, FF, Chrome) to detect how much whitespace is around the subject of an image, and then cuts it up into rows to allow dynamic text ragging, like you might see in a magazine.  Thus, for an example I thought perfect this image of a Dwarf Ranger, with his countless deadly protrusions.</p>
<p>More to come soon, as we complete testing and create some reasonable documentation.</p>
<p>Or, just view the source of this page if you want to see the code as-is.</p>
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		<item>
		<title>Thinking fourth dimensionally</title>
		<link>http://intersectdigital.com/blog/2011/thinking-fourth-dimensionally/</link>
		<comments>http://intersectdigital.com/blog/2011/thinking-fourth-dimensionally/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 15:27:02 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Irreverent]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=156</guid>
		<description><![CDATA[Ever since Ford put a Cylon face on all its vehicles we knew we’d reached a cultural Sci-Fi saturation point.  I thought I’d take a peek back and see what other Sci-Fi-inspired gems made the transition from media to market ...]]></description>
			<content:encoded><![CDATA[<p><a class="modal-img-link alignright" title="Arc Reactor LX model shown. | [&quot;position&quot;:&quot;left&quot;,&quot;owner&quot;:&quot;Paramount Pictures, Marvel Entertainment&quot;,&quot;source&quot;:&quot;http://www.phresh.cc/news/film/terrence-howard-out-don-cheadle-in-as-iron-man-2-contract-talks-go-south/&quot;;&quot;position&quot;:&quot;right&quot;,&quot;owner&quot;:&quot;Chrysler Group LLC&quot;,&quot;source&quot;:&quot;http://www.youtube.com/watch?v=SKL254Y_jtc&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/02/war-machine.jpg" target="signal_link"><img class="size-full wp-image-314" src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/war-machine-solo.jpg" alt="Warmachine, Iron Man 2" width="240" height="186" /><span>Photo: Paramount Pictures</span></a>Ever since <a class="modal-img-link modal-icon" title="Could have been endorsed by Caprica Six. Missed opportunity. | [&quot;position&quot;:&quot;left&quot;,&quot;owner&quot;:&quot;Ford Motor Company&quot;,&quot;source&quot;:&quot;http://www.motortrend.com/auto_shows/chicago/2010/2011_ford_edge/photo_23.html&quot;;&quot;position&quot;:&quot;right&quot;,&quot;owner&quot;:&quot;Chris Pappas&quot;,&quot;source&quot;:&quot;http://www.jeffbots.com/cylon.html&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/02/ford-cylon.jpg" target="signal_link">Ford put a Cylon face</a> on all its vehicles we knew we&#8217;d reached a cultural Sci-Fi saturation point.  The 90&#8242;s already a decade behind us, we&#8217;ve gotten used to bubbly low-riders laced with gadgetry like the Civic and Fiesta being commonly available.  The new <a class="modal-img-link modal-icon" title="Arc Reactor LX model shown. | [&quot;position&quot;:&quot;left&quot;,&quot;owner&quot;:&quot;Paramount Pictures, Marvel Entertainment&quot;,&quot;source&quot;:&quot;http://www.phresh.cc/news/film/terrence-howard-out-don-cheadle-in-as-iron-man-2-contract-talks-go-south/&quot;;&quot;position&quot;:&quot;right&quot;,&quot;owner&quot;:&quot;Chrysler Group LLC.&quot;,&quot;source&quot;:&quot;http://www.youtube.com/watch?v=SKL254Y_jtc&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/02/war-machine.jpg" target="signal_link">Warmachine-inspired Chrysler logo</a> too now lends weight to an arcane brand, drawing on twenty years of action-adventure design teams.  So I thought I&#8217;d take a peek back and see what other Sci-Fi-inspired gems made the transition from media to market.</p>
<p>Action cop John Spartan witnessed first-hand the stopping power of Securefoam in 1993&#8242;s <span class="movie">Demolition Man</span>.  This technology has since been adapted as window curtain airbags, standard in the Prius. Not quite as advanced, but the premise is basically the same.</p>
<p><object width="580" height="368"><param name="movie" value="http://www.youtube.com/v/RnyhkBU1yaw?fs=1&amp;hl=en_US" /><param name="wmode" value="opaque" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="580" height="368" src="http://www.youtube.com/v/RnyhkBU1yaw?fs=1&amp;hl=en_US" allowfullscreen="true" allowscriptaccess="always" wmode="opaque"></embed></object></p>
<p><a class="modal-img-link alignright" title="Most popular 2009 soccer mom speeding ticket defense: &quot;I Am The Law!&quot; | [&quot;owner&quot;:&quot;Hollywood Pictures&quot;,&quot;source&quot;:&quot;http://www.imcdb.org/movie.php?id=113492&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/land-rover.jpg" target="signal_link"><img class="size-medium wp-image-318" src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/land-rover-250x105.jpg" alt="Judge Dredd Taxi" width="250" height="105" /><span>Photo: Hollywood Pictures</span></a>In fact, we really have to hand it to Stallone for setting the pace of automotive futurization, because if anything <a class="modal-img-link modal-icon" title="Toyota FJ Cruiser, right out of Mega-City One | [&quot;owner&quot;:&quot;Toyota Motors&quot;,&quot;source&quot;:&quot;http://www.motordesktop.com/toyota/2009-toyota-fj-cruiser/&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/2009-Toyota-FJ-Cruiser-600x450.jpg" target="signal_link">Toyota&#8217;s FJ Cruiser</a> is a mid-market <span class="movie">Judge Dredd</span> city cab.</p>
<p class="clearright"><a class="modal-img-link alignleft" title="Robots building robots? Now that`s just stupid. | [&quot;owner&quot;:&quot;Twentieth Century Fox&quot;,&quot;source&quot;:&quot;http://www.gadgetmadness.com/archives/audi_rsq.jpg&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/audi_rsq.jpg" target="signal_link"><img class="size-medium wp-image-214" src="http://intersectdigital.com/blog/wp-content/uploads/2011/03/audi_rsq-250x178.jpg" alt="I, Robot Audi RSQ" width="250" height="178" /><span>Photo: Twentieth Century Fox</span></a>Will Smith&#8217;s personal transit in 2004&#8242;s <span class="movie">I, Robot</span> could spin rapidly in circles while barreling down a highway. The ball-wheeled Audi RSQ concept, sans balls, is practically available today as the <a class="modal-img-link modal-icon" title="Avoid taking 360-degree turns on contemporary highways. | [&quot;owner&quot;:&quot;Audi of America&quot;,&quot;source&quot;:&quot;http://models.audiusa.com/a5-coupe&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/02/img-a5-landing-5.jpg" target="signal_link">Audi A5</a>.  Released in a rash of robot thrillers, <span class="movie">I, Robot</span> was the tale of a robot named Sunny who learned to wink and could also print dot-matrix images from his finger.</p>
<p>Without getting into <a title="3 stars at best" href="http://www.netflix.com/Movie/Minority-Report/60023071" target="signal_link">Minority Report</a>, with its revamped highways, <a class="modal-img-link modal-icon" title="If they don`t chase you after a mile they don`t chase you | [&quot;owner&quot;:&quot;Columbia Pictures&quot;,&quot;source&quot;:&quot;http://worstproductplacement.com/the-fifth-element/&quot;]" href="http://intersectdigital.com/blog/wp-content/uploads/2011/03/fifth_element_product_placement_2-600x275.jpg" target="signal_link">The Fifth Element</a>, where McDonalds hotties await your sky-car, or the original pimped ride, the <a title="Back to the Future 3 is the best Back to the Future movie" href="http://www.facebook.com/pages/Back-To-The-Future-III-is-the-best-Back-To-The-Future-movie/102274993144966" target="signal_link">Back to the Future</a> DeLorian, auto-engineering has definitely made some great strides towards putting drivers in the seat of our Sci-Fi dreams.  Until the flux capacitor is realized, however, we may hang in limbo, staring at our backing-up cameras and playing, &#8220;artist, the Strokes,&#8221; wondering if in our lifetime we&#8217;ll truly, boldly go.</p>
<p class="editors-note">Thanks due in large part to the <a href="http://imcdb.org/" target="signal_link">Internet Movie Car Database</a> for its extensive library of amazing, useless information.  You&#8217;ve done it again, internet.</p>
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		<title>Why AS3 gives me the warm fuzzies</title>
		<link>http://intersectdigital.com/blog/2011/why-as3-gives-me-the-warm-fuzzies/</link>
		<comments>http://intersectdigital.com/blog/2011/why-as3-gives-me-the-warm-fuzzies/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 20:35:19 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Engaged]]></category>
		<category><![CDATA[flash]]></category>

		<guid isPermaLink="false">http://intersectdigital.com/blog/?p=196</guid>
		<description><![CDATA[Sometimes we get media specs that stipulate Flash Player 8, AS2, and this makes me think there is much work to be done spreading the word about why it is time to switch to AS3.

Action Script 2.0 was useful for its time, but now that 99.9% of all computers have Flash Player 9 or higher, and that sites like YouTube have already been requiring Flash 10 for some time,  I think the moment has come to let the old timer go and stamp the RIP2.0 marker above its resting place ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://intersectdigital.com/blog/wp-content/uploads/2011/02/rip2.jpg" alt="rest in peace, 2.0" width="300" height="225" />In June of 2006 a code angel dropped a little piece of heaven called Action Script 3.0 down to earth, bringing end users around the world a smoother, faster, more feature-filled Flash experience, while at the same time providing developers with more stable, cleaner, faster, easier to debug development.  Action Script 2.0 was useful for its time, but now that 99.9% of all computers have Flash Player 9 or higher, and that sites like YouTube have already been requiring Flash 10 for some time,  I think the moment has come to let the old timer go and stamp the RIP2.0 marker above its resting place.</p>
<p>Sometimes we get media specs that stipulate Flash Player 8, AS2, and this makes me think there is much work to be done spreading the word about why it is time to switch to AS3. It is time to update the strategy. Since AS3 now has 99.9% penetration and better speed, specs requiring AS2 are more likely hindering performance on old computers.  When I view the demo on Adobe&#8217;s site comparing AS3 to AS2 the difference in the smoothness of movement is <a href="http://www.adobe.com/products/flashplayer/productinfo/features/experience/" target="signal_link">huge</a>!</p>
<h3>Behold! Reasons to move on to to AS3</h3>
<ul class="callout">
<li>According to Adobe, Flash Player 9 AS3 is <a href="http://www.adobe.com/products/flashplayer/productinfo/features/experience/" target="signal_link">10 times faster</a> than Flash 8 AS2.  This means smoother animations, less chance of lag, and an overall better user experience, especially for people using older  systems.</li>
<li>AS3 provides more comprehensive debugging output when publishing, which greatly decreases the chance that errors will go by unnoticed until after trafficking a banner.</li>
<li>Flash Player 9 has been around since the Pussycat Dolls.  It was released in June 2006.</li>
<li><a href="http://www.adobe.com/products/player_census/flashplayer/version_penetration.html" target="signal_link"> 99.9% of users</a> in the US/Canada have Flash Player 9 or higher.</li>
<li>Users&#8217; browser versions are independant of their Flash Player version.  Even users on IE6 have the same capacity to upgrade to the latest.</li>
<li>Many popular sites such as YouTube already <a href="http://www.google.com/support/youtube/bin/answer.py?hl=en&amp;answer=78358%20%3Chttp://www.google.com/support/youtube/bin/answer.py?hl=en&amp;answer=78358%3E" target="signal_link">require</a> Flash Player 10, meaning users that use YouTube have already updated.</li>
<li>Overall, Flash Player 9, Action Script 3 saves time and money because it is a better environment for developers to work in.</li>
</ul>
<p>Save your company time and money.  Save your developers from coding stresses and functionality roadblocks.  Bring your end user an overall better experience and crank up your media specs to this decade&#8217;s standards.  In other words&#8230;Go AS3!</p>
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