Despite leading the frozen breakfast category, Eggo® Waffles struggled to optimize its digital presence against agile, digital-first competitors.
The brand needed to transform its digital strategies to extend consumer engagement beyond initial interactions, using scalable solutions that leveraged first-party data without disrupting everyday operations.
What We Did
We created and executed a Digital Conversion Strategy to revolutionize Eggo’s approach, focusing on
- Measurable Consumer Journey: Implementing trackable consumer paths from paid media to specific landing pages, ensuring a seamless transition.
- First-Party Data Utilization: Leveraging first-party data to craft personalized and contextualized content that resonates with each consumer’s preferences and behaviors.
- Scalable Solutions: Developing a platform built for scale, capable of supporting Eggo’s growth and adapting to evolving market demands without hindering daily business processes.
Results
Our strategic overhaul led to transformative results for Eggo which were seamlessly integrated into Eggo's existing operations, demonstrating our ability to drive significant digital growth without disrupting the brand's daily workflows:
4x
increase in time spent online
5x
increase in pages per visit
66%
decrease in bounce rates
252%
increase in time on site for contextual content;
Level up your digital consumer experiences without disrupting your flow.
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inquiry@intersectdigital.com
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