Kellogg's sought to transform their brand websites into dynamic, engaging platforms as part of the consumer journey, without disrupting daily operations.
The goal was to cater to increasingly digitally-savvy consumers by shifting from static sites to active, personalized engagement hubs across over 30 global brands.
What We Did
We developed a mobile-first web platform designed to integrate seamlessly with Kellogg's ongoing business processes, ensuring no disruption to daily operations. Our approach focused on delivering a personalized and contextualized experience through:
- Enhancing the consumer journey with tailored content and interactive features.
- Building the platform for scale, capable of supporting extensive brand growth and complex marketing campaigns.
- Implementing advanced SEO and user experience optimizations to facilitate easier navigation and content discovery.
Results
The implementation of the new platform markedly improved the digital presence of Kellogg’s brands, offering consumers a more personalized and contextualized experience. This not only increased engagement and consumer satisfaction but also established a scalable foundation that supports ongoing growth and adaptation.
Level up your digital consumer experiences without disrupting your flow.
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inquiry@intersectdigital.com
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