Kellogg’s needed to enhance its first-party data capture capabilities to better leverage consumer insights and personalize marketing across its extensive brand portfolio.
This project involved collaborative efforts with multiple agencies to guide and contribute strategically to the build and execution for all portfolio brands.
What We Did
- Consumer Experience Design: Focused on a consumer-first approach throughout the workflow to ensure that the new systems would enhance user interactions.
- Technical and Architecture Design: Integrated the new data capture systems with existing client systems and Marketing Technology Stack, while ensuring compliance with security and privacy standards.
- Creative Design: Redesigned the consumer-facing experience, from conceptual designs to staging, ensuring the interface was engaging and effective.
- Launch and Scale: Moved the designs from development to deployment, scaling the solution across multiple brands and marketing communication activations.
Results
Created a robust infrastructure to capture over 3 million new first-party data records, empowering Kellogg’s to deploy data-driven strategies across its brand portfolio.
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