The car buying process has become more complex and non-linear, with consumers expecting multiple digital and physical touchpoints. They now demand comprehensive information and the ability to customize and personalize their car purchases online.

Subaru recognized the need to adapt to these expectations by offering more customizable product visuals on their website, which had become essential for improving consumer experience and engagement.

What We Did

We collaborated with Subaru to develop a full-featured, automated product configurator for their high-volume, full-scale automotive website. The project was managed entirely on-shore from Intersect’s Ann Arbor office to maintain high quality standards. The configurator was designed to integrate seamlessly with the existing Oracle database, which included custom and proprietary components.

Results

After 18 months of dedicated work, the team successfully integrated the product configurator with Subaru’s website. This integration was aimed at enhancing the digital consumer journey by enabling a more interactive and personalized experience during the car selection process.

Let’s Connect

Level up your digital consumer experiences without disrupting your flow.

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