Here’s how we helped Subaru.com® give consumers a better digital car buying experience.

Challenge

The automotive sales process is no longer linear. There's been a seismic shift in how we shop for vehicles. Consumers now engage with car brands using a variety of different touch points, both on and offline. It's become critical that consumers not only have all the necessary information but they've also grown to expect the ability to choose, customize and personalize their purchases online.

Subaru.com® recognized that the shift to customizable product visuals are no longer a “nice to have”—they’ve become essential to the consumer experience, buyer confidence, and increasing engagement.